Social media sizes
Every network wants a different format, and cropping by hand easily cuts off a head or the product. Drop one image, tap what must stay in frame and download every format at once.
How it works
- Drop one image.
- Tap the main subject — a face or the product. Every crop follows it.
- Choose: crop, or fit on a white or blurred background.
- Download one by one or all in a ZIP.
All sizes in one place
| Format | Ratio | Pixels | Note |
|---|---|---|---|
| Online shop | 1:1 | 2000 × 2000 | The standard for most shops and marketplaces. |
| Instagram post | 4:5 | 1080 × 1350 | Takes up the most screen in the feed. |
| Instagram profile grid | 3:4 | 1080 × 1440 | The profile grid shows posts at 3:4. |
| Story, Reels, TikTok | 9:16 | 1080 × 1920 | About 14% at the top and bottom is covered by the interface. |
| Facebook / LinkedIn link | 1.91:1 | 1200 × 628 | The image next to a shared link. |
| YouTube thumbnail | 16:9 | 1280 × 720 | Big subject, little text. |
FAQ
Crop or fit?
Crop when the subject is centred with room around it. Fit when nothing may be cut off — a whole product, a poster, a graphic. A blurred background looks better on social, white in a shop.
Why 4:5 rather than square on Instagram?
4:5 takes up more of the screen in the feed, so the post holds attention longer. Square still works, it is just smaller.
What is the safe zone in stories?
Roughly the top and bottom 14% of the screen are covered by the profile name, buttons and reply field. Keep text, faces and products in the middle.
Does the image lose quality?
Formats are made from the original and saved as JPG at quality 90. If the original is smaller than the format (e.g. 1200 px for a 2000 px shop image) it gets upscaled and softer — start from at least 2000 px for shop images.
Is the image uploaded anywhere?
No. Everything runs in your browser; the image never leaves your device.
We shoot photos and short videos for Instagram, TikTok and your shop — delivered in every format right away.